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Atn.: Prospect Customer
Expanding your business in the Iberian Peninsula
Dear Sir,
I'd like to thank you in advance for taking the time to read the following lines, which I believe will be useful if you are thinking on creating or improving your business in
the Iberia Region.
You have great products and solutions, and good performing delivery team. You are expanding your
footprint in Southern Europe, and Spain and Portugal together as Iberia Region makes an important
powerhouse with over 60 million consumers and users of telecommunications.
These times of economic turbulence imply organizations re-thinking all their processes and external relations. New suppliers imply fresh air and new ways to make business.
According to Business Week (October 26th.), "Piecing Together a Telecom
Gear Rebound", we are heading to a recovery in 2010, and you will need to be prepared for it.
Now is the best moment to create your brand name in the region, and to create the bonds with the prescribers and decision
makers. Furthermore, Spain is an excellent gateway to Latin America, and the operations platform for large Spanish infrastructure
& system integrator companies with over half of their revenues coming from LatAm. Telefonica, utilities (i.e. Endesa, Union Fenosa, Iberdrola, Gas Natural, EDP),
infrastructure management & construction companies (i.e. Abertis, ACS, Ferrovial, FCC, Sacyr Vallehermoso, OHL, Acciona, Isolux) and systems integrators (i.e. Indra, Amper,
Accenture, Novabase), have strong presence in LatAm. Madrid is the gateway to them.
To support your Entry and Growth you need to create a consistent pipeline, supported by systematic and comprehensive marketing,
business development and sales activities. Managing these activities remotely is difficult, with insufficient direct contact in your local target market, heavy travel and
possibly translation costs, as well as unnecessary demands on your valuable time.
Putting a local team in place doesn't solve the problem either, as headcount soon rises along with the legal and administrative costs required to build the in-country team,
an investment your company probably wants to avoid until you begin reaping the rewards of your business development & marketing labor.
I am proposing you a different approach: rely on Local Experts. Ailanthus Advance's Business Development & Marketing
Services will allow to quickly building the foundations on which you can deliver successful growth.
We rely on 4 pillars:
- Consultative approach to sales
- Knowledge of the market and long standing relationship with key people at customer organizations
- Seasoned sales and marketing consultants
- Established relations with the eco-system: business consulting, systems integrators, infrastructure and installation companies, support and repair workshops.
As specialists, we can start working with your organization today to fully support your strategic requirements.
Ailanthus partners and associates have a track record of achieving complex sales, and winning business for new companies entering the region. The Team has
broad experience in a number of skills, from business consulting and sales to project management. This experience is complemented with the technology skills & knowledge
areas, such as OSS and BSS, Enabling Platforms, Value Added Services, Security, Wireless, Optical Networking, CPE.
We can help your company succeed in our Market. We can start with a short assignment, to create those leads that will help you defend your sales budget for
Iberia. I encorage to closely study this business proposal. We can discuss on the phone your objectives and together decide the optimal way to Market.
With my best wishes,
Isaac Alegre
Managing Partner
Ailanthus Advance SL
T. +34 911922002
www.ailanthus.es
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